Earth Day

I had the opportunity to work with the incredible 3D motion designer and animator,  to produce a piece of creative for a cause I'm passionate about. I took this piece from being a simple static list of Earth Day-adjacent hashtags, to a beautifully constructed, zen environment which not only showcases what is happening in the Instagram community, but also offers the audience a chance to take action and get involved in environmental stewardship through engagement with trusted non-profit organizations. Color, layout, and type are leveraged to infuse Instagram brand recognition, while an ambient music track and sound effects are implemented to create an inviting experience for the audience to take it all in.