Showcasing community members and creators' worlds to highlight the dynamic benefits of the full Meta suite of apps.
Design
Art direction
Branding
Design System Management
Art direction
Branding
Design System Management
In partnership with the Meta Brand creative team, I spearheaded the design of the first flight of creative for Meta's latest brand moment. This required close collaboration with a wide variety of cross functional partners including creatives, producers, brand strategists and stakeholders within Meta leadership. Once design elements and animation concepts were developed and approved, I lead a team of designers, motion editors, and animators to scale the design system across the remaining set on platform and off platform creative.
View THE films HERE.
In addition to the campaign creative, I designed and produced a Reel for Meta's social channels in association with the Community Voices series which spotlights the community and the positive impact these apps have on people's lives. I loved getting to meet Sir Darius for the shoot to capture the essence of his day to day (and get my hands on some adorable shelter pups).
