teaser for promotion of the upcoming end of year recap product launch
Design
Art direction
Animation
Art direction
Animation
Collaboration with product managers and designers to create a teaser package to build hype around the release of the end of year recap templates in Instagram Reels. This was shared with press outlets and posted to social. I ensured design and animation felt cohesive with what would show up in the Reels templates and included references to the app UI in the piece. We got to partner with some big names in the music industry who went out with their unique versions of end of year recap Reels (Bad Shah, DJ Khalid, Bad Bunny, Priah Ferguson).
